Resources & Global Connections

You are cordially invited to experience the Sotheby's difference, one that gives buyers and sellers unparalleled access to and exposure among a global pool of qualified buyers seeking distinctive properties. As a Sotheby's International Realty agent, Ron McCrimmon enjoys the advantage of targeted national and international advertising, a vast library of  world-class marketing materials and a network of agents, buyers and sellers whose common denominator is a vested interest in luxury real estate.

Worldwide network

The Sotheby's International Realty® network comprises offices in desirable locations around the world with experienced agents who directly and indirectly help expose Ron McCrimmon's listings to a global audience of able buyers. When you enlist the services of Ron McCrimmon, you gain access to this incredible network of professionals who represent buyers with the interest in and ability to purchase luxury real estate. A lucrative referral program implemented by Sotheby's International Realty ensures that Sotheby's agents connect with other Sotheby's agents when their clients seek property outside their local market.

Ron's connections to the Sotheby's network award his clients the opportunity to have their property featured in a Sotheby's slideshow played in Sotheby's offices around the globe. Additionally, their property brochure can be sent to every Sotheby's office in the world and displayed in the Sotheby's auction houses in New York and London.

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Auction House website

Marketing

Print advertising

Exceptional properties deserve elevated exposure that is not limited by a marketing channel's geographic reach. Sotheby's International Realty annually reserves advertising space in dozens of major national/international publications that align with a wealthy demographic and whose readers have a propensity for luxury lifestyle purchases. Publications include The Wall Street Journal Global Edition, The New York Times Magazine and Robb Report Vacation Homes. Advertising space in these and other highly regarded publications is offered at exceptional rates to Sotheby's agents around the world who are representing unique properties in their local markets. This gives agents like Ron McCrimmon the opportunity to cast a worldwide spotlight on premiere local listings.

Online marketing

Among the most visited real estate sites on the Web is SothebysRealty.com, the official site of Sotheby's International Realty. Worldwide print and online advertising drives people to SothebysRealty.com where visitors can easily search property listings by geographic location, property type, price and other detailed search options. This intuitive site also directs visitors to a market's local Sotheby's office site. Visitors interested in Boulder real estate are guided to www.fullerproperties.com, the official site of Fuller Sotheby's International Realty and the Boulder Sotheby's office.

Sotheby’s International Realty® marketing materials

Sotheby's International Realty celebrates its close ties to the centuries-old Sotheby's Auction House and historic works of art that have graced its hallowed halls. Sotheby's International Realty has secured rights to use in its marketing materials (advertisements, postcards, brochures, etc.) famous copyrighted works by Monet, Renoir and other timeless artists. These images are paired with the professional architectural photography that Ron captures for all his listings. No other brokerage firm's marketing materials contain the elite imagery and timeless appeal offered by a Sotheby's International Realty office.

Pricing your home

There is no greater determinant of a quick sale than competitive pricing. Consider this saying: "You can lead a horse to water but you can't make him drink." The same holds true for real estate buyers. Brilliant marketing can attract multiple buyers to a property, but it won't elicit any offers if the property is unrealistically priced. While no seller should leave a real estate closing feeling they left too much money on the table, no seller ever wants to experience the mounting frustration of a property that sits on the market for too long and, showing after showing, receives no offers. Pricing a property for a quick and fair sale is a delicate act that deserves an expert analysis.

Your property will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return.

Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not.

Factors Not Within Your Control
• Your Property's Location
• Recent Property Market Values
• Current Economic Indicators
• What comparable properties have sold for

Factors Within Your Control
• Your Property's Price
• Your Property's Distinctive and Compelling Attributes
• The physical condition of your property (home and grounds)
• The closing date you prefer
• The ready access to your property for showings
• Being open to creative financing options
• The selection of the real estate sales professional representing you

Ron McCrimmon's years of real estate experience is critical to devising a proper pricing strategy. Such experience combined with historical market data, current market inventory and Ron's professional intuition can guide sellers to position their property as the very best home for the very best price. It's all about perceived value: Buyers must feel like they are getting a lot for what they are paying. Thus, a good agent goes beyond pretty pictures and eloquent descriptions and helps illustrate the unique and irreplaceable features that make a property worth its price. The agent must convey a compelling and educational case for a property's price and be able to back it up with relevant market data.

Contact Ron McCrimmon today to set up a free, no-pressure pricing evaluation for your home.